Privacy policy.

01

Who we are

Apex Rises Coaching is the trading name of Claude Truter, a South African running coach who lives and works in Georgia, the country in the Caucasus. We are the data controller (called the "responsible party" under South African law) for the personal information described in this policy. Claude Truter is our Information Officer.

Identification code (Tax ID): 131293036. Address: Kavkasiani Street N47A, Floor 1, Apartment N1, Telavi 2200, Kakheti, Georgia. Email: info@apexrises.com.

This policy is written to meet the requirements of the South African Protection of Personal Information Act (POPIA), the UK GDPR, the EU General Data Protection Regulation, the Law of Georgia on Personal Data Protection, and applicable US state privacy laws.

02

Information we collect

Information you give us

• Your name, email address, phone or WhatsApp number and country.
• Your running history, race experience, goals, schedule and training preferences, from the application form and our conversations.
• Health and readiness information, including your PAR-Q answers, injuries, medical conditions and medication you choose to tell us about.
• Messages, comments and coaching notes.
• Your date of birth or age, and for athletes under 18, the details of a parent or guardian.

Training data

• Workouts, heart rate, pace, power, sleep and recovery data you share with us through TrainingPeaks, intervals.icu, Final Surge, Garmin Connect, Strava or similar platforms. You control what you connect and can disconnect at any time.

Payment information

• Payments are handled by our payment providers. We see the payment amount, date and status, but we never see or store your full card details.

Website information

• Basic visit information such as pages viewed, referring website, device and browser type, collected by our own analytics system hosted on our server.

03

Health information

Health information is a special category of personal data under GDPR and special personal information under POPIA. We collect it only to keep your training safe and appropriate, and only with your explicit consent, which you give when you complete the PAR-Q and accept our agreements.

Only Claude Truter has access to your health information. You can withdraw your consent at any time, but we may then be unable to coach you safely.

04

How we use your information

• To assess your application and decide whether our coaching is a good fit.
• To design, deliver and adjust your training plan.
• To communicate with you about your training, races and progress.
• To take payments and keep business and tax records.
• To send you our newsletter or training insights, if you have opted in.
• To keep our website working and understand how it is used.
• To meet our legal obligations.

How we use AI

Your training plan, workout feedback and every coaching decision come from Claude personally. AI does not write your plan and does not give feedback on your sessions.

We do use an AI assistant to help analyse training data, for example to spot trends in training load, fatigue and session completion. Before any data is analysed:

• your real name is replaced with a made up name;
• only training data exported from your training platform is used, meaning your workouts and your session comments;
• no contact details, payment details or other personal information are included.

If a session comment mentions an injury or illness, we treat it as health information and handle it under the rules in this policy. We do not make automated decisions about you that have legal or similarly significant effects.

05

Legal basis for processing

06

Who we share it with

We do not sell, rent or trade your personal information. We share it only with service providers who help us deliver coaching, and only as much as they need:

We may also disclose information when required by law, or to a successor business if Apex Rises Coaching is ever sold or restructured, in which case we will tell you first.

07

International transfers

We work with athletes worldwide and use service providers based in different countries, so your information may be processed outside your own country. Where this happens, we rely on recognised safeguards such as adequacy decisions, Standard Contractual Clauses, or your consent, as required by the law that applies to you.

08

How long we keep it

• Enquiries that do not lead to coaching are deleted within 12 months.
• Active athletes: for as long as you are coached by us.
• Health information, session comments and AI analysis files are deleted or anonymised within 12 months after coaching ends, unless we need them for a legal claim. We check this every month.
• Basic coaching records such as contact details and training history are kept for up to 3 years after coaching ends.
• Financial and contract records are kept for up to 7 years, as tax law requires.

09

Your rights

Depending on where you live, you have the right to:

Email info@apexrises.com to use any of these rights. We reply within 30 days.

You can also complain to your data protection authority:

• South Africa: Information Regulator
• United Kingdom: Information Commissioner's Office
• Georgia: Personal Data Protection Service
• EU: your national data protection authority

10

Cookies

Our website uses only what it needs to work and to understand visits through our own analytics system. We do not use advertising or tracking cookies, and we do not use Google Analytics.

Our application and contact forms are provided by forms.app and may set their own cookies when you use them. WhatsApp and Instagram links take you to those services, which have their own privacy policies.

11

Security

We protect your information with secure connections, strong passwords, two factor authentication on our accounts and restricted access. No system is completely secure. If we become aware of a breach that affects you, we will tell you and the relevant regulator as the law requires.

12

Children

We only coach athletes under 18 with a parent or guardian's consent, and we collect a young athlete's information only with that consent.

13

Changes to this policy

We may update this policy from time to time. The date at the top of this page shows when it last changed. We will tell active athletes directly about any significant change.